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	<title>SHOPTIMISM by Lee Eisenberg, Author of THE NUMBER</title>
	<link>http://www.leeeisenberg.com</link>
	<description>Shoptimism is neither an anti-consumer manifesto nor the confessions of a macho shopaholic. Itâ€™s a journey, at times wide-eyed, at times skeptical, through the present and future of consumerism â€“ the emerging importance of social networking, what neuroscience can and canâ€™t tell us about buying behavior, our state of mind as we struggle through challenging economic times.</description>
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	<item>
		<title>Viral-est ad ever</title>
		<description><![CDATA[Nike&#8217;s new &#8220;Write the Future&#8221; commercial &#8212; long version shown here &#8212; is said to be the most widely viewed spot (on a weekly basis) ever, beating out the dreadful Earl&#8217;s Advice to Tiger video. YouTube views now top 10,000,000.
	
	
		
			
			
			
			
			
		
	www.youtube.com/watch?v=idLG6jh23yE
]]></description>
		<link>http://www.leeeisenberg.com/2010/05/28/viral-est-ad-ever/</link>
			</item>
	<item>
		<title>The Number Lives! Take 2</title>
		<description><![CDATA[How best to finance old age in a society in which fewer than one in five understand what compound is? A Wharton School report furnishes further details.
]]></description>
		<link>http://www.leeeisenberg.com/2010/05/27/the-number-lives-take-2/</link>
			</item>
	<item>
		<title>The Number Lives!</title>
		<description><![CDATA[One assumes things are getting better out there when you start seeing fresh stories about our unending curiosity about how much money other people have.
]]></description>
		<link>http://www.leeeisenberg.com/2010/05/12/the-number-lives/</link>
			</item>
	<item>
		<title>The end of advertising as we know it?</title>
		<description><![CDATA[That&#8217;s the buzz. Goodbye, Madison Avenue. Hello, you and me.
]]></description>
		<link>http://www.leeeisenberg.com/2010/05/06/the-end-of-advertising-as-we-know-it/</link>
			</item>
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		<title>It&#8217;s not about how much, but what for</title>
		<description><![CDATA[Was struck by AARP&#8217;s new ad campaign, which seems to mirror the punchline to The Number:
	
	
		
			
			
			
			
			
		
	www.youtube.com/watch?v=JHhWPaX7Ewg
]]></description>
		<link>http://www.leeeisenberg.com/2010/05/03/its-not-about-how-much-but-what-for/</link>
			</item>
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		<title>What happened in Vegas now stays on Macau</title>
		<description><![CDATA[Pretty amazing, not altogether shocking, that Steve Wynn is likely to move his gaming headquarters from Vegas, where things ain&#8217;t what they used to be, to Macau, where the action is and will be.
]]></description>
		<link>http://www.leeeisenberg.com/2010/04/30/what-happened-in-vegas-now-stays-on-macau/</link>
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