SHOPTIMISM by Lee Eisenberg, Author of THE NUMBER http://www.leeeisenberg.com Shoptimism is neither an anti-consumer manifesto nor the confessions of a macho shopaholic. It’s a journey, at times wide-eyed, at times skeptical, through the present and future of consumerism – the emerging importance of social networking, what neuroscience can and can’t tell us about buying behavior, our state of mind as we struggle through challenging economic times. Fri, 28 May 2010 13:46:48 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Viral-est ad ever http://www.leeeisenberg.com/2010/05/28/viral-est-ad-ever/ http://www.leeeisenberg.com/2010/05/28/viral-est-ad-ever/#comments Fri, 28 May 2010 13:46:48 +0000 Administrator http://www.leeeisenberg.com/?p=4318 Nike’s new “Write the Future” commercial — long version shown here — is said to be the most widely viewed spot (on a weekly basis) ever, beating out the dreadful Earl’s Advice to Tiger video. YouTube views now top 10,000,000.

www.youtube.com/watch?v=idLG6jh23yE

]]> http://www.leeeisenberg.com/2010/05/28/viral-est-ad-ever/feed/ 0 The Number Lives! Take 2 http://www.leeeisenberg.com/2010/05/27/the-number-lives-take-2/ http://www.leeeisenberg.com/2010/05/27/the-number-lives-take-2/#comments Thu, 27 May 2010 22:00:56 +0000 Administrator http://www.leeeisenberg.com/?p=4316 How best to finance old age in a society in which fewer than one in five understand what compound is? A Wharton School report furnishes further details.

]]> http://www.leeeisenberg.com/2010/05/27/the-number-lives-take-2/feed/ 0 The Number Lives! http://www.leeeisenberg.com/2010/05/12/the-number-lives/ http://www.leeeisenberg.com/2010/05/12/the-number-lives/#comments Wed, 12 May 2010 18:49:10 +0000 Administrator http://www.leeeisenberg.com/?p=4314 One assumes things are getting better out there when you start seeing fresh stories about our unending curiosity about how much money other people have.

]]> http://www.leeeisenberg.com/2010/05/12/the-number-lives/feed/ 0 The end of advertising as we know it? http://www.leeeisenberg.com/2010/05/06/the-end-of-advertising-as-we-know-it/ http://www.leeeisenberg.com/2010/05/06/the-end-of-advertising-as-we-know-it/#comments Fri, 07 May 2010 00:03:10 +0000 Administrator http://www.leeeisenberg.com/?p=4312 That’s the buzz. Goodbye, Madison Avenue. Hello, you and me.

]]> http://www.leeeisenberg.com/2010/05/06/the-end-of-advertising-as-we-know-it/feed/ 0 It’s not about how much, but what for http://www.leeeisenberg.com/2010/05/03/its-not-about-how-much-but-what-for/ http://www.leeeisenberg.com/2010/05/03/its-not-about-how-much-but-what-for/#comments Tue, 04 May 2010 01:14:05 +0000 Administrator http://www.leeeisenberg.com/?p=4306 Was struck by AARP’s new ad campaign, which seems to mirror the punchline to The Number:

www.youtube.com/watch?v=JHhWPaX7Ewg

]]> http://www.leeeisenberg.com/2010/05/03/its-not-about-how-much-but-what-for/feed/ 0 What happened in Vegas now stays on Macau http://www.leeeisenberg.com/2010/04/30/what-happened-in-vegas-now-stays-on-macau/ http://www.leeeisenberg.com/2010/04/30/what-happened-in-vegas-now-stays-on-macau/#comments Fri, 30 Apr 2010 12:15:40 +0000 Administrator http://www.leeeisenberg.com/?p=4303 Pretty amazing, not altogether shocking, that Steve Wynn is likely to move his gaming headquarters from Vegas, where things ain’t what they used to be, to Macau, where the action is and will be.

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