Lane Bryant seems to be stoking a supposed controversy over its forthcoming, “steamy”, plus-size underwear commercial:
Archive for the 'Advertising' Category
The logofication of American life grows deeper and wider. Yet another collection of trademarks, young and new, has just been published. I’ve yet to see the Oscar-winning “Logorama,” but it’s on my list:
The Times reports on early indications that major advertisers are signing up to sponsor media apps on the soon to be launched iPad. Signs that a revolution is underway, or simply the desire to bask in a little buzz?
Thanks to loyal reader Yale Hollander for calling my attention to the sweet and bouncy Ripple commercial below. Contrary to the mood expressed in this spot, Ripple belonged to a category of beverage known as “street wine”, also referred to as “slum wine,” “ghetto wine,” or just plain “hooch.” Other examples included Thunderbird and Night Train Express. Unknown to me was the fact that the marketers of Ripple, made by E & J Gallo, had ever schemed to position the wine as remotely acceptable to, say, a bountiful Thanksgiving dinner, as shown here. Ripple’s alcohol content was considerably higher than that of respectable wine — notwithstanding the fact that the label read “light wine” and the commercial winks that the brew packs “twice the pleasure.” Needless to say, efforts to position Ripple as a suburban-friendly vintage proved unavailing.
Sebastien Chabal, a big name on the European rugby circuit, stars in this commercial for Puma:
Not to feel sorry for myself, but I spent most of the Super Bowl sitting next to a 400-pound doofus in the Delta terminal at LaGuardia. The commercials — in my opinion, not his -- largely sucked. Except for this one:
Google, which rakes in billions of dollars of advertising without buying hardly any advertising of its own, ran a Super Bowl spot today. Said CEO Eric Schmidt: “If you watched the Super Bowl this evening you’ll have seen a video from Google called “Parisian Love”. In fact you might have watched it before, because it’s been on YouTube for over three months. We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience.” One can only guess at the real motive. In any event, in case you missed it:
We’ve all seen the commercials, have been in such stores, regrettably. Silly but funny:
Ran across this public-service commercial (produced in the U.K.) on Andrew Sullivan’s blog — pretty darn swell:
