Nike’s new “Write the Future” commercial — long version shown here — is said to be the most widely viewed spot (on a weekly basis) ever, beating out the dreadful Earl’s Advice to Tiger video. YouTube views now top 10,000,000.
How best to finance old age in a society in which fewer than one in five understand what compound is? A Wharton School report furnishes further details.
One assumes things are getting better out there when you start seeing fresh stories about our unending curiosity about how much money other people have.
Was struck by AARP’s new ad campaign, which seems to mirror the punchline to The Number:
Pretty amazing, not altogether shocking, that Steve Wynn is likely to move his gaming headquarters from Vegas, where things ain’t what they used to be, to Macau, where the action is and will be.
Back when I was researching The Number, I lived for a week at Sun City Grand (Surprise, AZ), trying to get a sense of what it would be like to spend one’s final decades in a bona fide retirement community: jacked golf carts, no kids allowed, sidewalks so clean you could eat Metamucil off them. The sprawling community buzzed with energy: packed gym, nonstop sports, a lively bar scene. It’s not at all surprising that there’s now a new reality TV show that takes place out there, one that seems to only slightly exaggerate the madcap of the wild and crazies I ran into out there.
Lane Bryant seems to be stoking a supposed controversy over its forthcoming, “steamy”, plus-size underwear commercial:
New York Magazine has a spirited cover story on the explosion of fledgling social-media efforts in the Apple. Shades of Silicon Valley, circa 1995. Why does it seem so exhausting?
The Times has a front page story that makes a big deal out of something that’s been around for quite a time now, the degree to which online marketers know who you are, where you’ve browsed, what you’ve bought, how to ring your Buy bell.
