About the Author

Lee Eisenberg has enjoyed a colorful and distinguished career on both the creative and business sides. As the Editor-in-Chief of Esquire magazine, he led the publication to numerous National Magazine Awards in diverse categories such as General Excellence, Reporting, and Design. He also served as the founding editor of Esquire in the U.K.

In 1991, Eisenberg was recruited to be one of six founding partners of the Edison Project, an initiative to design a business and academic plan for aproposed system of world-class schools across the country. In 1995, Eisenberg joined Time Inc. where, as a consulting editor of strategic development, he helped TIME magazine launch a series of new initiatives, including Time.com; Time for Kids, a weekly newsmagazine for children; special issues on a number of topics, including medicine and art; and The TIME 100, a collaboration with CBS news that chronicled the most influential men and women of the Twentieth Century.

In 1999, Eisenberg was named Executive Vice President and Creative Director at Lands’ End, where he oversaw all print and online creative efforts, as well as the company’s national advertising, marketing, and public affairs activities. Eisenberg resigned from Lands’ End in 2004 to begin work on The Number: A Completely Different Way to Think About the Rest of Your Life, which Business Week named one of the Top 10 Career Books of 2006. The book earned a place on numerous national bestseller lists, including The New York Times, The Wall Street Journal, Business Week, and USA Today, and has been published internationally.

His most recent book, Shoptimism: Why the American Consumer Will Keep on Buying No Matter What was published in the fall of 2009 by Free Press/Simon & Schuster. It has been widely cited for its insights into both the marketing and customer sides of American consumerism. He delivers frequent keynote presentations that draw on the research conducted for both books.

Currently, Eisenberg serves as Executive Vice President and Director of Creative Strategy at Chicos FAS.

Eisenberg has been a visiting scholar at the University of Pennsylvania, and was one of the founding fathers of Rotisserie League Baseball. He divides his time between Chicago and New York City.