Monthly Archive for May, 2010

Viral-est ad ever

Nike’s new “Write the Future” commercial — long version shown here — is said to be the most widely viewed spot (on a weekly basis) ever, beating out the dreadful Earl’s Advice to Tiger video. YouTube views now top 10,000,000.

The Number Lives! Take 2

How best to finance old age in a society in which fewer than one in five understand what compound is? A Wharton School report furnishes further details.

The Number Lives!

One assumes things are getting better out there when you start seeing fresh stories about our unending curiosity about how much money other people have.

The end of advertising as we know it?

That’s the buzz. Goodbye, Madison Avenue. Hello, you and me.

It’s not about how much, but what for

Was struck by AARP’s new ad campaign, which seems to mirror the punchline to The Number: