The Times reports on early indications that major advertisers are signing up to sponsor media apps on the soon to be launched iPad. Signs that a revolution is underway, or simply the desire to bask in a little buzz?
Monthly Archive for March, 2010
Retail analysts are working up a sweat trying to figure out why retail sales are pretty good at a time when consumer confidence is trending down.
…later this week at an event hosted by AXA, the French subsidiary of which produced the video below. I’m in big trouble If this represents the firm’s global standard for imaginative communication:
AXA_EVOLUTION from TronicStudio on Vimeo.
…continuing to pour advertising dollars down the drain during a time of crisis? Because, according to a new study, the alternative might is worse.
Slate.com has a queasy-making story about young shoppers who are posting videos — there are links to them in the piece — that display the fruits of their frenetic harvests.
Mattel is bringing out Barbie-like characters based on the Mad Men crew — yes, there’s a Joni, too.
Americus Reed, a Wharton School prof who was interviewed in Shoptimism, has fresh insights into how marketers can either catch fish in the ethnic bucket or repel customers by making wrong assumptions, or by merely patronizing. Remember Taco Bell’s Chihuahua? Conclusion: ethnic identity comes in subtle shades.
The Times reports on a new study that confirms what we already know: a lot of supermarket purchases are unplanned, and that we don’t remember where the money went.
